RoomPriceGenie RMS aids in ROI earnings for hotels

RoomPriceGenie, a supplier of income administration methods (RMS) for impartial resorts and teams, is proud to announce the spectacular outcomes from an in-depth, 700-day research of 567 lodge purchasers worldwide, which demonstrates the ROI earned by every property because of implementing the corporate’s RMS. Through the research interval, taking part resorts skilled: 

• A median income improve of 19% throughout 567 properties in numerous markets worldwide.
• ADR and occupancy enhance collectively. With a 4% improve in ADR and a 14% increase in occupancy, properties profit from greater charges and extra booked nights.
• Importantly, the research confirmed that thehotels’ room depend had no vital influence on income, ADR or occupancy good points skilled.

This research conclusively confirmed the RoomPriceGenie RMS helps resorts improve room charges whereas driving greater occupancy and considerably growing general income. The consistency and vital nature of the good points earned by every property additionally demonstrates that the price of funding in implementing the RMS might be recovered shortly, with monetary good points growing exponentially over time – regardless of the sort or measurement of lodge, or how the market modifications. 

In addition to boosting bookings and income, the research additionally proved the RoomPriceGenie RMS helps hoteliersplan and execute their income administration technique considerably extra shortly than earlier than. 

Lucas Roth, Proprietor at Raincity Property Group stated: “As a substitute of spending 10 hours each month going over the pricing for the upcoming months, we are able to now full it in about quarter-hour.”

Kiki Shahabi, Supervisor at Steiner Residences agreed: “What used to take days to a number of weeks to do is now doable in a single day.”

“Income administration isn’t nearly growing costs; it’s about discovering the candy spot the place occupancy, charges, and visitor satisfaction align completely,” stated Chas Scarantino, CEO at RoomPriceGenie. “Whereas many resorts are initially cautious of implementing dynamic pricing, this research exhibits that automating your pricing is the one approach for resorts to create and keep that integral stability, with out dropping management over their pricing or dissuading company from reserving with their property. As solely approx. 10% of hoteliers presently use a devoted RMS for managing their pricing, the RoomPriceGenie RMS is a confirmed approach for ALL resorts to carry out extra competitively and maximize their general profitability.”

Methodology

The research examined the info from 567 properties from 9 international locations: Australia, the Czech Republic, Germany, the Netherlands, New Zealand, Spain, Switzerland, the UK and the USA.

The research included evaluating every property’s efficiency to the Similar Time Final Yr (STLY) to trace enhancements at 567 properties in numerous markets and with completely different sizes and kinds, all utilizing the RoomPriceGenie with AutoPilot characteristic, which automates pricing calculations and updates. The research examined every property’s core income metrics – complete income, ADR (Common Every day Price), and occupancy charges – for as much as 700 days.