Five key takeaways from ITE HCMC
With the profitable conclusion of ITE HCMC 2025, contributors got here away with a whole lot of meals for thought with regard to the additional growth of the tourism sector, not simply in Vietnam or in Asia, however all through the globe.
The convention’s twin emphasis on digital development and sustainability in tourism, the problem that the business must face post-event is in search of a steadiness between the 2.
In gentle of this, Journey Day by day Media shares 5 insights we picked up over the course of the programme, and these have far-reaching implications for the business sooner or later.
Tourism is humanistic
The observe of tourism doesn’t simply revolve across the promotion of locations and the event of related infrastructure.
If we go by the insights shared by Vietnamese Deputy Prime Minister Mai Van Chinh, the business is humanistic: actually individuals interacting with individuals sharing the perfect of their tradition and traditions.
A humanistic method to tourism growth requires bringing out the perfect in its human assets by the use of coaching, hands-on publicity, and immersion to get a keener understanding not simply of a location, however of the individuals who give it its id.
Likewise, allow us to not neglect that tourism is all about service to others.
Now, that will sound altruistic, however contemplate this: with well being and wellness tourism set to take an even bigger share of the worldwide market, the human contact can definitely go a good distance.
Tourism is dynamic
Let’s be frank: the measures by which tourism boards promote their nations have come a good distance from mere leafleting at conventions.
With regards to tourism promotion, digital expertise places an excessive amount of instruments at one’s fingertips: social media is simply the tip of the iceberg; we have been seeing delicate partnerships with streaming media suppliers like Netflix and HBO, together with an entire spew of key opinion leaders (KOLs) sharing content material on their respective channels.
Nonetheless, the chief pitfall of going digital is that the context wherein locations are promoted will not be aligned with that of the tourism board: some influencers are inclined to share their opinions somewhat than sticking to the script, however this may be prevented by placing down guidelines early on.
Likewise, {hardware} in locations goes a good distance in the direction of enhancing the tourism expertise.
Contemplate this: robotics and mobility applied sciences could make exploration simpler and extra snug for the in a different way abled, the very younger, the infirm, and the aged.
On the identical time, the implementation of nascent applied sciences like synthetic intelligence and large knowledge are additionally useful within the sense that these can be utilized for extra than simply planning and coordination, but additionally for anticipating upcoming tendencies.
Tourism wants to think about the surroundings
By this, we aren’t simply speaking about practices relating to water conservation and waste discount in tourism operations.
Environmental issues are farther reaching on this case, particularly within the context of the post-convention tour that introduced us to the arboretum en path to the resort enclave of Ho Tram.
On the arboretum, the chief ranger / curator defined that the realm was off-limits to each overseas and home travellers as Vietnamese researchers sought to doc the wildlife of the 25,000-ha rainforest the place bushes develop to a top of 35m.
Now, the arboretum is used as a dwelling classroom that teaches guests in regards to the organic riches of Vietnam and what the nation is doing to maintain them alive and thriving.
The Ho Tram arboretum is only one web site amongst many in Asia devoted to such a use, and it’s to be hoped that they may maintain the continent’s endemic species in place for generations to return.
Tourism must be regenerative
With regenerative tourism, practices that search to help each the individuals and the surroundings, ITE HCMC confirmed company a chief instance within the Bonin Cacao Farm about an hour outdoors of Ho Tram.
Right here, one can see how the native individuals and the personal sector help one another by means of the cultivation of important crops which, in flip, result in the creation of economically viable merchandise.
Whereas not but on the identical stage of the agriturismos of Italy as they supply no onsite lodging, such measures served as one more method by which communities can help themselves while providing wholesome, natural, and fulfilling experiences to travellers.
Tourism calls for balanced motion
Lastly, tourism growth would by no means come to go if the private and non-private sectors cannot convey themselves to return collectively and make it work.
Improvement will be correctly set n movement by means of good governance and powerful political will: no reducing corners, no low cost compromises.
It requires energetic coordination and guaranteeing high quality management to make sure optimum outcomes.
That is the spine of Vietnam’s evolving tourism sector, and it’s a sturdy basis certainly for nice issues to return.