A global ecosystem for meetings and events bookings from Accor

Accor, has introduced the event of a brand new digital conferences & occasions ecosystem to maximise the continued enlargement and help of its multi-billion-dollar conferences & occasions enterprise.

The brand new platform will unite over 5,600 Accor lodges and resorts worldwide, that includes a list of two.5 million sqm of occasion house and 800,000+ guestrooms – offering a straightforward, self-serve possibility for shoppers to view and guide occasion house, guestrooms, and gross sales & catering companies, whereas augmenting the continued help of on-site lodge groups. The combination of gross sales & catering shall be a key benefit for assembly planners and enterprise shoppers, in addition to the hyperlink to Accor’s loyalty program ALL Accor, for the chance to earn and entry rewarding membership advantages.

This international web site shall be accessible as a pre-launch model in late 2025, with preliminary performance for gross sales groups related to Salesforce and on-line reserving for small lodging teams of as much as 30 guestrooms. In early 2026, a extra complete suite of options shall be launched, together with on-line reserving for assembly rooms and residential seminars, guestrooms and assembly rooms, in addition to connectivity to exterior channels.

Accor conferences & occasions house

MeetingPackage, the best-in-class on-line central reservation system for reserving Accor conferences & occasions house, shall be used because the spine of this future platform, connecting listed gross sales & catering instruments to the Accor web site and exterior third-party channels. The conferences & occasions ecosystem can also be being developed in collaboration with a number of globally famend expertise suppliers that may seamlessly combine their experience and applied sciences to boost the general conferences & occasions administration expertise throughout Accor’s international portfolio. These embody:

• Oracle – OPERA Cloud Gross sales and Occasion Administration is Accor’s new cloud-based software, and the primary out of the 4 S&C suppliers in being totally related with MeetingPackage and Accor Ecosystem. An built-in part of OPERA Cloud Property Administration unifying all Accor’s lodge departments, Gross sales and Occasions Administration shall be supplied in three variations: Premium for luxurious lodges in addition to giant conferences & occasions properties, Normal for small and medium lodges, and an Important model shall be supplied to cowl lodges who handle lodging solely teams
• Backyou – Accor’s trusted European supplier and gross sales & catering answer for small and medium conferences & occasions lodges in Europe and North Africa.
• iVvy – is a number one gross sales & catering answer supplier trusted by Accor’s Mantra properties and Accor lodges within the Pacific area. iVvy is Accor’s most well-liked gross sales & catering answer for small and medium lodges in Asia Pacific, Center East, Africa, and The Americas.
• Amadeus– Delphi is a number one gross sales & catering answer for the hospitality market, tailor-made answer for premium and luxurious lodges in addition to giant conferences & occasions properties, and clustered lodges. Delphi is a trusted answer already adopted by greater than 250 Accor properties within the premium and luxurious phase.

“At Accor, we’re lucky to collaborate with best-in-class expertise suppliers who’re serving to us create a seamless and environment friendly person expertise. By means of this new digital Conferences & Occasions ecosystem, Accor’s whole occasion stock will develop into extra seen, accessible, and interesting. Our venues shall be acknowledged as prime locations to collect with colleagues, shoppers, mates, or household. This digital transformation aligns with current analysis from Accor highlighting that in-person conferences are extra valued than ever. Assembly planners persistently report that face-to-face occasions drive larger income than digital alternate options, that company away-days are important, and that in-person enterprise interactions considerably enhance worker psychological well being. Our new platform will help these very important connections by simplifying the reserving and administration course of, whereas additionally integrating our ALL Accor loyalty program to boost the general buyer expertise.”mentioned Julien Houdebine, Chief Gross sales and Income Officer, Accor

In response to Allied Market Analysis, the general worth of the enterprise journey business is forecasted to rise from US$695.9 billion in 2020 to US$2 trillion by 2028. The forecasted expenditure by enterprise vacationers will even rise, based on a survey by GBTA and Mastercard, growing from US$933 billion in 2022 to US$1.4 trillion in 2026.

With a management place in Europe, the Center East, Latin America and Asia-Pacific, the place the market nonetheless provides robust progress potential, Accor is aiming to increase its footprint, strengthen native partnerships, and ship tailor-made, progressive options that meet evolving shopper wants throughout these key areas. Accor has essentially the most various model portfolio within the hospitality business, encompassing greater than 45 hospitality manufacturers from luxurious to economic system. The Group’s main manufacturers for conferences & occasions embody Raffles, Fairmont, Sofitel, MGallery, Pullman, Mövenpick, Novotel, Mercure, and ibis in addition to way of life manufacturers like The Hoxton, Mama Shelter, SLS, and SO/ by Ennismore.