Asia mulls the growing importance of halal tourism
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Whereas halal journey is usually one thing equated with the Center East, journey professionals should be conscious that it additionally applies to different components of the world, notably South and Southeast Asia which each have sizeable Muslim populations.
Certainly, an Al-Jazeera report from February of this yr reveals that the halal / Muslim-friendly tourism market is anticipated to develop to US$410.9 billion by 2032, almost twice the full seen on the finish of 2023.
Crescent Score, the main international authority on halal journey, additionally identified that the variety of Muslims travelling globally no matter whether or not for enterprise or leisure might hit 230 million by 2028.
This rise, after all, relies on how quickly totally different nations can launch and implement key initiatives to draw Muslim travellers, notably facilities that take their non secular practices into consideration on prime of their dietary necessities.
East Asia, particularly, must step up its sport, given the rising variety of Muslim travellers making their technique to China, Japan, South Korea, and Taiwan.
Journey Each day Media was lately capable of sit down with Crescent Scores’ head of enterprise improvement and occasions Daniswara Nugroho who shared his findings and insights on how East Asia could make journey extra interesting to guests from Islamic Southeast Asia and the Center East.

Working with East Asian hospitality suppliers
Nugroho defined to us that Crescent Score lately labored with the Hong Kong Tourism Board (HKTB) with the intention to construct up their Muslim-friendly service ecosystem from the bottom up, an initiative which was spearheaded by the HKTB itself.
As he recollects: “We did a seminar with their stakeholders, principally the hoteliers, in addition to essential venues, sights, and buying malls all through Hong Kong. We shared vital touchpoints with them concerning the wants of Muslim travellers.”
These in attendance at that discuss had been launched with the Crescent Score system which is used to judge institutions based mostly on how Muslim-friendly they’re.
Nugroho stated: “Alongside the way in which, we managed to price 16 institutions in Hong Kong, and we famous that a few of them have made enhancements of their choices, particularly relating to halal meals and the provision water in washrooms; some have even added bidets to their bogs.”
Nevertheless, Nugroho additionally identified that the adoption of extra Muslim-friendly practices has been sluggish in each the Macau SAR and Mainland China.
Certainly, it could nonetheless take a while for motels and different institutions in Macau to come back to the identical degree of halal-preparedness as their counterparts in Hong Kong.
With regard to hospitality suppliers within the Chinese language Mainland, Nugroho stated: “We haven’t been capable of penetrate the Chinese language market as a result of, up to now, we don’t have a neighborhood associate or counterpart we might really work with. However we’re engaged on attending to the tourism boards within the nation.”
Apparently, whereas China has had ethnic Muslim areas just like the Uygur Autonomous Area of Xinjiang within the northwestern a part of the nation, it has been a problem even for organisations like Crescent Score to realize traction within the nation.
Crescent Scores’ Daniswara Nugroho addresses attendees at MITE 2025 in Macau
On cruises and measures in different components of the area
In latest months, regional cruises have begun to grow to be extra in style amongst Asian travellers, particularly following the model refresh for Star and Dream Cruises in March of this yr.
When requested if regional cruise strains had been starting to undertake halal-centric practices, Nugroho replied with a convincing sure.
Nugroho defined: “We’ve labored with Resorts World Cruises [the previous brand identity for StarCruises] in Singapore, and we’ve really rated them based mostly on how Muslim-friendly they’re. Thus far, considered one of their cruises is already Muslim-friendly.”
Certainly, some vessels like StarCruises’ Star Voyager are already outfitted with amenities like halal kitchens that provide menus particular to a Muslim clientele; throughout our protection of the Star Voyager’s maiden voyage in March, we famous that particular dishes had been provided to such company on the applicable instances for each iftar at sundown and suhoor earlier than daybreak.
Nugroho added: “ We’re at the moment (3:46) launching one other cruise in Antarctica with Albatros Expeditions, and we’re going to set plans early subsequent yr with them. It’s going to be Muslim-friendly, so it signifies that they’ve bidets for laundry, in addition to halal meals. And, sure: they will even have a prayer room.”
Past the cruise sector, the proliferation of halal-friendly facilities is already being seen in international locations just like the Philippines which has its personal Muslim inhabitants in its southern provinces, and the place lodge administration firms like Megaworld have already made important inroads in the direction of inclusivity.
Naturally, such facilities are already obtainable in nations which are predominantly Muslim like Brunei, Indonesia, and Malaysia, with motels and sights providing wash areas, prayer rooms, religion-compliant menus, and even common calls to prayer inside their premises.
Nevertheless, Nugroho stated that there’s nonetheless a lot work to be executed: tourism-heavy nations like Thailand and Vietnam nonetheless lack a lot of the requirements required by Muslim travellers, however organisations like Crescent Score are already in talks with related authorities to make sure that the suitable measures might be set in place a while sooner or later.
The put up Asia mulls the rising significance of halal tourism appeared first on Journey Each day Media.