ATIA highlights the contribution of travel businesses on Global Travel Advisor Day

As World Journey Advisor Day will probably be marked tomorrow, seventh Could, the Australian Journey Trade Affiliation (ATIA) will use the event to spotlight the essential contribution of accredited journey companies and their unimaginable workers to the nation.

Journey advisors act day by day to make sure safer, smarter journey for tens of millions of Australians, and ATIA champions their worth as trusted professionals in a significant business.

ATIA chief government Dean Lengthy declared: “World Journey Advisor Day is a strong reminder of the essential position our members play in supporting Australians earlier than, throughout and after they journey. ATIA is proud to champion accredited journey companies day by day and guarantee their worth is recognised throughout authorities, business and the general public. Because the journey setting grows extra advanced, our focus stays on strengthening the visibility, functionality and affect of Australia’s journey professionals.”

Advisors are the guts of the business

As Lengthy places it: “We’re within the golden age of journey professionals, as extra Australians, lots of whom have been burnt by COVID-travel experiences, flip to knowledgeable advisors for advanced journey wants and disaster assist.”

On the coronary heart of every ATIA accredited enterprise are the staff members that make every journey expertise, delivering trusted, knowledgeable recommendation to tens of millions of Australians. 

Whether or not guiding advanced worldwide itineraries, navigating flight disruptions, managing documentation, or offering emergency help overseas, journey advisors are proving extra important than ever. Because the business evolves, so too does the position of accredited journey professionals – now central to delivering smarter, safer, and extra personalised journey.

This demand is mirrored in sturdy reserving volumes. In 2024, ATIA members booked $13.5 billion in retail journey, $11.8 billion in company journey, and $5.6 billion in land operations. 

Greater than 70 p.c of worldwide air gross sales and over 90 p.c of company journey bookings are made by means of brokers, with Australians more and more turning to trusted professionals for peace of thoughts and knowledgeable assist.

ATIA continues to steer efforts to lift the visibility, worth and viability of accredited journey advisors throughout authorities, business and the travelling public. 

By way of sustained advocacy, workforce improvement initiatives, and public consciousness campaigns, the Affiliation is making certain that the coverage, funding and regulatory setting permits its members to thrive. 

With 92 p.c of members being small companies and 72 p.c of the workforce made up of ladies, ATIA’s membership displays certainly one of Australia’s most numerous, progressive and customer-focused sectors.