ATM 2026 highlights sports tourism potential
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The Arabian Journey Market (ATM) 2026, set to happen from 4 to 7 Could on the Dubai World Commerce Centre, will highlight the burgeoning area of sports activities tourism. New analysis by GSIQ, ATM’s analysis accomplice, signifies that sports activities followers spend as much as twice as a lot as common travellers, presenting vital alternatives for locations, resorts, and business stakeholders.
Sports activities tourism is poised for substantial development, with GSIQ’s report, “Sports activities Vacationers: Journey with Ardour,” predicting a 63% enhance in people planning sports-related journeys within the coming years. This surge is anticipated to revitalise the Center East’s sports activities tourism sector, valued at roughly $600 billion (US$600 billion) by PricewaterhouseCoopers, with the worldwide market anticipated to exceed $2 trillion (US$2 trillion) by 2030.
Danielle Curtis, ATM’s Exhibition Director for the Center East, emphasised the significance of understanding sports activities tourism dynamics. “Locations and tour operators can develop methods to encourage repeat visits and entice new audiences,” she said. The research additionally highlights that while 36% of sports activities vacationers require a gorgeous vacation spot, 41% are open to extending their journeys into longer leisure holidays.
The ATM 2026 will function a session titled “The Energy of Sports activities Tourism: New Audiences, New Income,” the place GSIQ specialists will talk about how locations can convert this rising curiosity into substantial tourism income. Eva Stewart, World Managing Associate at GSIQ, famous, “Sports activities tourism is not area of interest however a quickly rising driver of worldwide journey demand.”
The occasion can even discover the way forward for occasions within the area, specializing in creativity and interactive expertise, with classes like “The New Expertise Economic system: What Will Make Occasions Extremely Enticing in 2030?” on the agenda.
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