Bahia Principe unveils new sub-brands and identity

Bahia Principe Motels & Resorts has introduced a big rebranding, introducing two new sub-brands, Bahia Principe Discover and Bahia Principe Escape, aimed toward enhancing the visitor expertise. This transfer coincides with the combination of over 20 resorts into the World of Hyatt loyalty programme, increasing journey rewards for hundreds of thousands globally.

The refreshed model identification features a modernised model of the long-lasting Bahia Principe solar image, aligning with the brand new “Totally & Freely” positioning. This invitations friends to take pleasure in their holidays in their very own method while connecting with native cultures. The sub-brands are designed to simplify the reserving course of and cater to particular audiences: Bahia Principe Escape focuses on adults-only experiences with wellness and premium eating, while Bahia Principe Discover targets households and teams with themed motels and immersive areas.

Julio Pérez, CEO of Bahia Principe Motels & Resorts, said, “The brand new Bahia Principe model structure displays who we’re—formed over greater than three a long time—and is the results of listening to our friends and understanding how they need to vacation in the present day.”

This rebranding is a part of a strategic three way partnership between Hyatt and Piñero, making Bahia Principe the ninth model in Hyatt’s Inclusive portfolio. The combination into World of Hyatt permits travellers to earn and redeem factors at taking part resorts within the Dominican Republic, Mexico, Jamaica, and Spain, including almost 12,000 rooms to the programme.

Bahia Principe, with over 30 years within the trade, continues to steer within the all-inclusive resort sector, providing unforgettable journey experiences while prioritising sustainability and accountable tourism

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