Cathay Launches ‘80 Years Together’ Celebrations with Retro Livery, Vintage Uniforms and Heritage Merch

The put up Cathay Launches ‘80 Years Collectively’ Celebrations with Retro Livery, Classic Uniforms and Heritage Merch appeared first on TD (Journey Every day Media) Journey Every day Media.

Cathay has formally kicked off its “80 Years Collectively” anniversary celebrations, marking 80 years because the airline first took to the skies in 1946 and commenced connecting Hong Kong with the world. All through 2026, the long-lasting Hong Kong provider will have a good time this milestone with a year-long programme of occasions and experiences that honour its function in shifting individuals ahead in life – from college students and enterprise travellers to households and cargo clients.​

A Heritage Livery Returns to the Skies

As a curtain-raiser to the anniversary yr, Cathay has unveiled a particular heritage livery on one in every of its lengthy‑haul Airbus A350-900 plane at Hong Kong Worldwide Airport. The jet now sports activities the basic “lettuce leaf sandwich” inexperienced‑and‑white striping alongside the fuselage, paired with a daring eightieth anniversary yr mark, echoing the beloved paint scheme seen on the airline’s jets from the Nineteen Seventies via the early Nineteen Nineties. A second plane, a Boeing 747 freighter, will quickly be part of the fleet in matching retro colors, extending the tribute from passengers within the cabin to freight clients within the cargo maintain.​

Celebrating 80 Years with Hong Kong

Talking on the launch occasion, Cathay Group Chief Govt Officer Ronald Lam described the anniversary as a shared milestone for each Cathay and Hong Kong, reflecting eight many years of rising collectively “via thick and skinny.” From Kai Tak to Chek Lap Kok, the airline has performed a central function within the metropolis’s story: flying college students abroad, enabling world enterprise, reuniting households and transporting very important provides throughout vital moments. Lam additionally highlighted Cathay’s long-term funding of effectively over HK$100 billion in fleet, cabin merchandise, lounges and digital innovation to help its imaginative and prescient of changing into its clients’ most cherished service model and to bolster Hong Kong’s standing as a number one worldwide aviation hub.​

Classic Uniforms Carry Historical past to Life

The eightieth anniversary celebrations prolong past plane paint to the individuals who characterize Cathay day-after-day. On the launch, cabin crew appeared in classic uniforms from a number of design eras, paying tribute to the generations of front-line employees who’ve outlined the airline’s signature service model. All through 2026, round 1,000 to 2,000 cabin crew and floor workers will rotate via these historic uniforms at work, turning flights and airport touchpoints right into a residing timeline of Cathay’s evolving model.​

Heritage-Impressed Merchandise for Followers

A thoughtfully curated assortment of anniversary merchandise can be on the way in which, giving aviation lovers and dependable clients the possibility to take a chunk of Cathay historical past dwelling. The vary attracts on basic liveries and iconic design cues from throughout eight many years, reimagining them on aviation collectibles, journey equipment and on a regular basis life-style gadgets corresponding to tote baggage, mannequin plane, aviation tags and premium collaborations. Many of those limited-edition items shall be accessible via Cathay’s on-line channels and loyalty platforms, making them accessible to followers worldwide.​

Trying Forward: A New Chapter After 80 Years

Whereas “80 Years Collectively” leans closely into nostalgia, the marketing campaign can be a press release of intent about Cathay’s future. Alongside heritage liveries and retro uniforms, the airline is continuous to roll out upgraded lounges, refreshed cabins and digital enhancements designed to ship a extra seamless and personalised journey expertise. All through 2026, Cathay has promised additional bulletins, occasions and activations that may have a good time its legacy whereas charting the subsequent chapter for one in every of Asia’s most recognisable aviation manufacturers.​

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