Minor Hotels expands portfolio with four new brands

World lodge operator Minor Lodges introduced the strategic enlargement of its model portfolio with the addition of 4 new lodge manufacturers, together with the group’s first delicate manufacturers. 

The newly launched manufacturers will assist Minor Lodges’ continued development by enabling it to develop into new markets and supply distinctive hospitality choices throughout the luxurious, premium and choose segments. 

These manufacturers will  be part of Minor Lodges’ present portfolio of lodge manufacturers which presently include Anantara, Elewana Assortment, Tivoli, NH Assortment, Avani, nhow, NH, and Oaks.

Likewise, these will replicate the group’s dedication to providing its companions and friends a broader vary of brand name propositions, notably within the fast-growing delicate model section. 

New to the Minor Lodges portfolio

• The Wolseley Lodges     Rooted within the heritage of the enduring Piccadilly restaurant, The Wolseley Lodges is a luxurious model that blends British class with European aptitude and international affect. Every lodge is a timeless sanctuary the place rituals are refined, tales are bespoke, and indulgence is obtainable with sincerity and charm. With unerring consideration to element and design, The Wolseley Lodges create elegant, immersive areas that hum with the rhythm of cosmopolitan life;
• Minor Reserve Assortment     A luxurious delicate model, Minor Reserve Assortment is for travellers who search extraordinary stays that remember private expression and refined distinction. Every property is a world of its personal, chosen for its rarity and skill to supply one thing singular that friends can not discover elsewhere. Minor Reserve Assortment properties elevate each visitor’s journey by crafting considerate, tailor-made stays that steadiness innovation and time-honoured hospitality;
• Colbert Assortment     Colbert Assortment, a delicate model within the premium section, will embody a world assortment of unbiased lodges designed for these fuelled by a ardour for culinary excellence and real social connection. Every lodge expresses its individuality by way of curated experiences, from insider-led itineraries to story-rich eating and gatherings that convey individuals collectively; and
• iStay Lodges     iStay, a choose section model, gives stays which are enjoyable and inexpensive, snug and handy, delivered with minimal fuss. Visitors can count on a refreshing, budget-friendly lodge expertise with seamless service, a great night time’s sleep, and the newest tech on the earth’s most cherished cities. 

Ongoing evolution

The enlargement of Minor Lodges’ model portfolio follows the evolution of the Minor Lodges masterbrand in March 2025. 

The launch of the umbrella model platform is accompanied by important funding within the group’s digital infrastructure and distribution methods, in addition to a simplified loyalty proposition beneath a single Minor DISCOVERY programme. 

At the moment, the Minor Lodges consumer-facing masterbrand gives the group a stronger basis to introduce new manufacturers, improve proprietor worth, and ship seamless experiences for its friends globally.

In line with chief business officer Ian Di Tullio: “We’ve got meticulously crafted every new model to seize particular alternatives out there, enabling us to satisfy the evolving wants of recent travellers and homeowners alike. By increasing our model providing to handle new segments, we’re empowering our companions, delighting our friends, and accelerating our international development technique. These further manufacturers are instrumental in serving to us attain our development goal of 850 properties by the top of 2027.”

At current, Minor Lodges can be in lively discussions relating to growth alternatives for every of its manufacturers. 

The primary property bulletins for The Wolseley Lodges, Minor Reserve Assortment, Colbert Assortment, and iStay are anticipated within the coming months.