
‘Tru by Hilton’ Debuts in Asia Pacific with 14 New Hotels Opening in Vietnam in 2025
The submit ‘Tru by Hilton’ Debuts in Asia Pacific with 14 New Resorts Opening in Vietnam in 2025 appeared first on TD (Journey Day by day Media) Journey Day by day Media.

Expertise fashionable consolation and vibrant design at Tru by Hilton Hanoi Station, the place fashion meets performance within the coronary heart of Vietnams bustling capital metropolis
Hilton introduced the opening of the primary 4 of 14 Tru by Hilton properties in Vietnam, in partnership with ROX Group (previously TNG Holdings Vietnam). The brand new motels herald the entry of Tru by Hilton in Asia Pacific and construct upon Hilton’s progress momentum in South East Asia.
Slated to open earlier than the top of 2025, the brand new Tru by Hilton properties will convey Hilton’s complete pipeline of motels underneath growth in Vietnam to twenty-eight. Hilton at the moment operates six properties throughout three manufacturers – Hilton Resorts & Resorts, Curio Assortment by Hilton and Hilton Backyard Inn. The much-anticipated arrival of Tru by Hilton in Asia Pacific additional reinforces Vietnam as one in every of Hilton’s largest markets in South East Asia.
“The arrival of Tru by Hilton in Vietnam displays our strong progress momentum in South East Asia and the broader Asia Pacific area.” mentioned Alan Watts, president, Asia Pacific, Hilton. “Vietnam is rising as one in every of Asia’s premier journey locations, underpinned by quickly rising home demand, and rising worldwide arrivals. Tru by Hilton addresses a spot available in the market – bringing an brisk and playful model to 14 cities in Vietnam – and can enchantment to company looking for a vibrant and sensible resort keep.”
Launching Tru by Hilton in Asia Pacific
With Vietnam’s rising tourism arrivals and a rising center class fuelling home journey, the brand new Tru by Hilton motels will likely be strategically situated in each in style and rising locations to cater to enterprise and leisure vacationers. The model’s arrival in Asia Pacific follows profitable ventures in Mexico, Brazil, and Colombia, additional solidifying its presence within the Caribbean and Latin America.
Designed for enterprise and leisure vacationers throughout generations, the model delivers a young-at-heart expertise centred on worth. From practical foyer areas for work and play, to thoughtfully designed, spacious visitor rooms, Tru by Hilton blends fashionable aesthetics with sensible options and domestically impressed parts for a seamless and comfy keep.
“Because the model was created, Tru by Hilton has received over vacationers who’re younger at coronary heart with its revolutionary worth proposition and energetic voice. The Vietnam properties will redefine the hospitality expertise of their locales, mixing game-changing facilities with a really full of life ambiance,” mentioned Alexandra Jaritz, senior vp, Model Administration, Asia Pacific, Hilton.
The primary 4 Tru by Hilton motels in Vietnam consists of the Tru by Hilton Hanoi Station, bringing a contemporary, vibrant keep to the center of Vietnam’s capital. Designed with inspiration from Hanoi Railway Station, which has been the town’s key transit hub for over 120 years, the resort blends up to date consolation with the town’s wealthy native heritage. With 129 thoughtfully designed rooms, together with king, twin, king with couch, and Accessible choices, company can anticipate a relaxed and seamless keep. Situated simply throughout from Hanoi Railway Station, the property affords easy accessibility to the town’s most iconic sights, from Hoan Kiem Lake and the Previous Quarter, to Hanoi’s famend avenue meals scene. Whether or not exploring historic landmarks or having fun with a style of native flavours, company will discover every part they want simply moments away.
Tru by Hilton Ha Lengthy Hon Gai Metropolis Centre affords one of the best of each worlds – beautiful views of Ha Lengthy Bay and the power of the town’s bustling centre. With 90 well-appointed rooms, together with king, twin, and accessible choices, the resort supplies every part company want for a cushty and handy keep. Simply steps away from boat excursions and cruises that discover the UNESCO-listed bay, company can immerse themselves in Ha Lengthy’s breathtaking pure magnificence. The property’s central location additionally locations them near the town’s greatest native seafood eating places, cultural sights, and full of life markets, making it the perfect base for rest and journey.
Every Tru by Hilton property in Vietnam will function the signature “High It” complimentary breakfast bar – providing a customizable morning meal with quite a lot of scrumptious dumplings, setting the proper tone for the day forward. Open 24/7, the Eat. & Sip. market affords native gourmand snacks, refreshments, beer and wine, and complimentary contemporary herbal-infused water constructed from native elements.
Visitors can take pleasure in facilities equivalent to a well-equipped health centre and alluring social areas for video games and gatherings, or discover high eating, purchasing, and leisure with native suggestions from the Tru-ly Native wall. Choose properties function versatile perform rooms for work or social gatherings.
“Our partnership with Hilton to convey 14 Tru by Hilton motels to Vietnam is a testomony to the nation’s vibrant tourism market and immense potential. This milestone marks the transformation of the SOJO Resorts chain into Tru by Hilton, introducing a brand new worldwide model customary to our properties. With Hilton’s world experience guiding these 14 motels, we’re set to raise our choices to world-class benchmarks and are assured that this partnership between Hilton and ROX Group will pave the way in which for even higher alternatives within the years forward,” mentioned Xuan Quang Tran, vp and CEO of ROX Group.
Following the primary openings in Hanoi, Ha Lengthy, Lang Son and Nam Dinh, extra deliberate openings embrace cities equivalent to Da Nang, Thai Binh, Bac Giang, Hoa Binh, Hau Giang, Lao Cai, Dak Lak, Viet Tri, Can Tho, and Tam Ký. Every resort will embody the colourful and enjoyable spirit of Tru by Hilton, providing company a dynamic and memorable keep in these numerous and culturally wealthy places.
Tru by Hilton in Vietnam is a part of Hilton Honors, the award-winning visitor loyalty program for Hilton’s 24 world-class manufacturers. Members who e book instantly by means of most well-liked Hilton channels have entry to instantaneous advantages, together with a versatile fee slider that enables members to decide on almost any mixture of Factors and cash to e book a keep, an unique member low cost, free customary Wi-Fi and the Hilton Honors app. Members even have entry to contactless expertise by means of the Hilton Honors cell app, the place members can e book direct, check-in or select their room utilizing Digital Key.
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