RAKTDA partners with Trip.com Group to woo Chinese Travellers
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Ras Al Khaimah Tourism Growth Authority (RAKTDA) and Journey.com Group, have signed a Memorandum of Understanding (MoU) at ITB Berlin 2025 to launch a variety of recent initiatives designed to spice up Ras Al Khaimah’s enchantment as a must-visit vacation spot for Chinese language travellers. The signing of the MoU builds on a interval of serious momentum for Ras Al Khaimah in China.
The settlement, signed by Amanda Wang, Vice President of Journey.com Group, and Iyad Rasbey, Vice President of Vacation spot Tourism Growth at RAKTDA, builds on the success of an present partnership and units the stage for the launch of transformative initiatives that can improve Ras Al Khaimah’s visibility, enchantment and accessibility in China, one of many world’s fastest-growing outbound journey markets.
Harnessing Journey.com Group’s superior digital ecosystem, knowledge intelligence and shopper attain, the partnership will drive strategic advertising and marketing initiatives that have interaction Chinese language travellers at each stage of their journey – from inspiration and planning to reserving and on-the-ground experiences.
By immersive storytelling, focused promotions, and unique journey choices, Ras Al Khaimah might be positioned because the go-to vacation spot for Chinese language guests in search of an genuine Arabian escape. Combining breathtaking pure landscapes, wealthy cultural heritage, and world-class hospitality, the Nature Emirate presents a one-of-a-kind mix of journey, leisure, and historical past, offering a compelling various to conventional Center Jap locations.
Because the partnership’s launch in June 2024, Journey.com Group has generated greater than 17.5-million-page impressions for Ras Al Khaimah. The collaboration has been notably impactful for Ras Al Khaimah’s hospitality sector, with resort bookings rising by 22% within the second half of 2024, pushed by focused promotions and vacation spot advertising and marketing campaigns.
Highlighting the excellent success of the partnership thus far, Journey.com Group honoured RAKTDA with its “Excellent Strategic Companion of the Yr” and “Finest Abroad Companion of 2024” awards at its International Companion Summit staged in December 2024.
Iyad Rasbey, Vice President, Vacation spot Tourism Growth at RAKTDA, said: “China is among the fastest-growing supply markets. The extension of our partnership with Journey.com Group is a vital step in our ongoing technique to discover new progress alternatives. By combining our experience in vacation spot advertising and marketing with Journey.com Group’s market insights and digital affect, we are going to current Ras Al Khaimah to a broader viewers, highlighting its heritage and Arabian hospitality.”
Amanda Wang, Vice President of Journey.com Group, highlighted the shared imaginative and prescient with Ras Al Khaimah’s distinctive enchantment to Chinese language travellers. “Ras Al Khaimah presents pure magnificence, journey, and cultural significance,” she stated. “We plan to boost our digital capabilities with RAKTDA to create participating tales for Chinese language travellers. By boosting our advertising and marketing efforts and rising Ras Al Khaimah’s presence on our platforms, we goal to draw extra guests to discover this exceptional emirate.”
As a part of the subsequent section of collaboration, the companions will introduce a flagship Ras Al Khaimah Star Hub retailer on Ctrip – Journey.com Group’s main journey reserving platform for Chinese language travellers – offering a devoted digital area for journey inspiration, promotions, and curated itineraries. RAKTDA can also be enhancing the journey expertise for Chinese language vacationers visiting the emirate, by providing language help and digital cost options.
Ras Al Khaimah Tourism Growth Authority (RAKTDA) reported its strongest yr ever in 2024, welcoming a record-high 1.28 million in a single day arrivals, marking 12% progress in tourism revenues and a notable 15% rise in MICE guests. This success is a testomony to the Emirate’s strategic and sustainable progress imaginative and prescient to draw over 3.5 million annual guests by 2030.
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