Visit Oman celebrates five years of digital transformation
Go to Oman, the Nationwide Journey Operator and a subsidiary of OMRAN Group, is celebrating its five-year anniversary, highlighting its journey of digitally connecting Oman to the world. The initiative has empowered native tourism suppliers and small and medium enterprises (SMEs) by means of international digital distribution throughout journey commerce and client channels.
Eng. Ayad Ali Al Balushi, Group CEO of OMRAN Group, said, “5 years in the past, Go to Oman got down to make reserving Oman seamless and accessible to the world, while guaranteeing long-term sustainability for our native tourism suppliers.” The platform now serves as a unified journey platform, bridging international demand with Omani provide by means of superior know-how.
Over the previous 5 years, Go to Oman has launched a totally digital B2B reserving platform, achieved Worldwide Air Transport Affiliation (IATA) certification, and built-in with the World Distribution System (GDS). It has partnered with over 85 airways, together with Oman Air and Salam Air, and linked with greater than 140 inns throughout Oman. The platform has onboarded over 390 commerce companions from 55 nations and linked with over 250 native tourism suppliers, 80% of that are SMEs.
In 2024, Go to Oman launched the ‘Digital Journey Hub’ (B2B2C), enabling international distribution of Omani excursions in a number of languages throughout 170 markets. It additionally launched Oman’s first licenced short-stay lodging platform, increasing customer choices with eco-lodges and heritage inns.
Shabib Mohamed Al Maamari, Managing Director of Go to Oman, emphasised the longer term concentrate on increasing digital distribution of Omani tourism experiences and empowering native suppliers. Go to Oman continues to help authorities aims for diversification and sustainable development, enhancing the customer expertise from inspiration to conversion
This story was chosen and revealed by a human editor, with content material tailored from unique press materials utilizing AI instruments. Spot an error? Report it right here.